HEWLETT PACKARD CONSUMER INKJET PRINTER DESIGN LANGUAGE
We created a design language that reflects the brand values of the company through the consistent use of form and details. Five reference designs representing different models were created to guide designers in building out the line.
Brand values were interpreted into physical attributes that formed the design language elements. Consistent use of elements provided a cohesive product line-up.
Early sketches explored forms and details that try to represent the brand values.
Hewlett Packard Consumer Inkjet Design Language 2004
Project Team: John Lai, Jochen Backs, Mark Biasotti, Paul Bradley