simplify the complex
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DNA PRODUCT STRATEGY

DIAGNOSTIC PRODUCT STRATEGY

In-Context and virtual research was done to explore interest and attitude towards the diagnostic technology and value proposition in different potential industries and applications.

After exploring various different product configurations and aesthetic expression, 3D models were created and rendered to explore appropriate approaches for various applications.

Along with device concepts, storyboards were created to show potential use experiences for different commercial applications.

A business strategy was presented on a roadmap that depicted potential technology and design development over time.

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