OPPORTUNITIES IN ENDOSCOPY

Deep user research uncovered many issues and opportunities which was mapped onto a broad journey map for the key endoscopy stakeholders.

After focusing in on opportunity areas,issues were more clearly defined and many possible solutions were explored. Issues and opportunities for Opportunity Area 1 are presented below.

Illustrations were created to help define and frame potential solutions. The goals for a solution to Opportunity Area 1: Higher Value Imaging are defined below.

Four other Opportunity Areas were selected for potential development and the opoortunities and solutions were further defined.

After defining and exploring potential solutions, “Adcepts” were created to help present the ideas to leadership and garner excitement.